2018 Event Trends You Don’t Want to Miss
2018 is finally here! And as your event guru I want to make sure you don’t get left behind on what’s up in the event world. It’s hard to stay relevant in an over saturated market of event after event monotony. Don’t get left behind on these event trends this year, here are some trends we see blooming this year and beyond!
Hotel Ballrooms are becoming the bottom of the totem pole when it comes to create eye catching event environments that attendees will be talking about way after the event has ended. In 2018, the venue is the event and vice versa. Things that are setting venues apart – accessibility, immersion into local culture, art, architectural appeal, open spaces and dual uses. Think art galleries, breweries, libraries, historical buildings, coworking spaces and nightclubs during the day.
Snapchat has changed the game when it comes to geo tagging your events, and Facebook & Instagram have of course followed suite. Geotagging is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes or RSS feeds and is a form of geospatial metadata. In 2018 if your event doesn’t have its own Snapchat filter, did it really even happen?
Event Apps vs Event Badges
From face recognition to virtual reality and online badges, creating an app for your event is not only very appealing to your tech savvy attendees but is also a sustainable option that could end up saving you money in the long run. Events with these features can be easily appealable to sponsors and event venues because of the feeling of total immersion it gives to your event experience.
“Pay with a Share” Marketing
Influencer marketing has been all the rage in 2018, however event organizers are now reaching out to their target demographic much more than the Instagram & Youtube celebs to share their message and pack out their event. Free events are soon to be obsolete with “pay with a share” events being the win – win solution for event goers and marketers alike. Every share of the event gets you an exclusive invite and you are known as the person who hits all the best events in town. What a great way to encourage more social shares and encourage others to come and check it out?!
Bigger is better
Event decor has taken a less is more yet bigger is better turn in the past year that will carry on nicely into 2018. Think big balloons as centerpieces, large format patterns and big blossom flowers. Over exaggerated minimalism is a great way to make visual impact with a smaller budget. Try opting for half as many 36in latex balloons with confetti inside and a tassel or two over the large balloon arches in every corner.